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貿易英会話
LESSON 1 THE FIRST STEP （第１歩を踏み出す） A. Dialog
Consultant:
Good
morning, Mr. Larson. I'm pleased that you're thinking of marketing①
your products abroad. ①market 販売する Businessman:
Yes,
we have a good product, and it should be in demand①
in other countries. But I don't know how to begin. ①需要がある Consultant:
Well,
actually, that's the most difficult part of foreign trade①
－
taking the first step.
①貿易 Businessman:
I'd
like to try to market abroad only one line① － a
small office machine for putting sheets of paper together. ①製品 Consultant:
That
sounds interesting. Businessman:
Do
you think I should export to only one country? Consultant:
Well,
I'd start with one country and see how that works out. Businessman:
Would
I need to go to that country and sell my product myself? Consultant:
No.
But a visit to the country would be a good idea. Businessman:
What
would I do there? Consultant:
Among
other things①,
you'd locate②
an agent③
who'd sell your product. ①とりわけ ②探し出す ③代理店 Businessman:
How
would I find an agent? Consultant:
First,
you may find the name of an agent through our government's Commerce
Department①.
①商務省 正式名称は、Department
of Commerce Businessman:
That
sounds like a good suggestion①.
Another thing. How can I find out if my product is in demand in another
country? ①提案 Consultant:
The
Commerce Department can help you on that, too. Foreign Service Officers①make
economic reports to the Commerce Department about market conditions,
controls②,
tariffs③,
and quotas④
in other countries. ①海外駐在商務官 ②貿易管理 ③関税 ④（輸入）割当 Businessman:
Can
I see these reports? Consultant:
Yes,
and you can also examine market reports. Businessman:
Good.
I can find out who I'm competing with and measure①
the competition②.
①～を評価する ②競争 (This
dialog will be continued in Lesson 2.) B.
Terminology Practice
agent:
someone outside a company who sells its product The
agent will take orders. A
well-known agent is best. Is
your agent a very good one? commerce:
trade
This
is a report on foreign commerce①. ①貿易 I've
learned a great deal about commerce. Have
you read his study on European commerce? Commerce
Department:
a The
Commerce Department issues many reports. Many
businessmen visit the Commerce Department. The
Bureau of International Commerce①
is part of the Department of Commerce. ①貿易局 現在は、International
Trade Administrationという。 compete:
in this sense, try to make one's product sell as well as possible when
similar products are being marketed by other companies. To
compete well takes hard work. Some
people do not care to compete. One
must usually compete to make money. competition:
sale
of the same or a similar product Competition
helps the buyer. Competition
keeps businessmen busy. Most
traders have competition. controls:
in this sense, governmental limits on the movement of money and products Controls
limit exports. Foreign
traders should know about controls. Most
countries have controls on trade. export:
send abroad Do
you wish to export? To
export means to market my product abroad. Where
shall I export? Foreign
Service Officers:
government representatives①
in foreign countries ①代表 Some
Foreign Service Officers specialize in②
trade matters. ②～を専門とする Foreign
traders visit Foreign Service Officers. Foreign
Service Officers make reports. foreign
trade: trade
with another country Foreign
trade is very interesting. Our
foreign trade is growing. Most
large companies are in foreign trade. in
demand:
wanted by the customer My
product is in demand here. Is
it also in demand abroad? If
my product is in demand I'll export. line:
a particular kind of product My
line is in demand. I'll
start a new line. I'll
sell my old line abroad. market:
sell
a product or put it on sale I'll
market my product here. Marketing
presents①
many problems. ①present ～を提起する Are
there many books on marketing? market
reports:
facts and figures①
on what buyers want to buy ①数字 Market
reports cover many things. In
foreign trade, market reports show what products are in demand. You
can make your own market report. product:
a thing made by a company This
product is made by my company. Will
you market that product this year? Our
products are selling well. quota:
a
limited or set quantity Some
countries have quota controls. A
quota is a limit on the goods that go into a country. A
quota can be removed. tariff:
a charge or customs duty imposed①
by a government on goods coming into a country ①impose
～を課す Tariffs
increase the cost of a product. Do
you think the tariff is too high? The
exporter does not like the tariff. trade:
buying and selling Trade
is often limited by governments. There's
a lot of trade between our countries. We
trade very little in that part of the world.
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