貿易英会話

LESSON 4  SELECTING THE AGENT(代理店の選定)

A. Dialog  

Official:  Now we come to another problem ― choosing a commission representative or agent.

Businessman:  If I get an agent, how will I pay him?

Official:  He may be on a straight salary, a straight commission, or he may choose to sell on consignment.

①固定給 ②歩合制 ③委託販売

Businessman:  My company gives a bonus for extra sales.

Official:  That's an excellent plan.

Businessman:  What are some of the things I should find out about him.

Official:  Well, among other things, the number of accounts he has and whether he wants an exclusive franchise. You should also be sure that he knows how to demonstrate your product. そうですね。①何よりも先ず ②得意先 ③一手販売権 ④実演する、実物展示する

(注)フランチャイズ:(製造主から販売業者に与えられる)一手販売権;一手販売権の及ぶ地域。チェーン店;チェーン店に経営権を与える契約。

Businessman:  What should the contract include?

Official:  It should include the method of compensation, the terms of sale to customers, an agreement to service the product, the inventory to be maintained, the conditions of termination of contract, and a means for the arbitration of disputes.

①報酬 ②在庫、③解除 ④仲裁

Businessman:  Should the agent be responsible for claims or complaints against the product?

Official:  He should follow the terms of the guarantee on the product and accurately report all claims.

Businessman: I'd like the contract to require frequent communication and provide for periodic visits to our plant. 

Official:  Excellent. On plant visits you can review with your agent such things as prices, payment terms, shipping dates, ports of exit, and methods of promotion. 

①輸出港

Businessman:  And while he's there he could visit our merchandising department and attend sales-training classes. 

①販売促進

Official:  Right. And the earnings made by other agents may encourage him. 

稼ぎ高。

Businessman:  I think they should. And we could settle any problems about customs papers, tariff classification, and so on.  ①関税分類 (注)Harmonized Tariff System classification number 関税分類番号{かんぜい ぶんるい ばんごう}HTS番号【略】HTS number

Harmonized SystemHarmonized Commodity Description and Coding System=商品の名称および分類についての統一システム)

 

B. Terminology Practice  

arbitration: settlement of a disagreement out of court, both sides having agreed to accept the judgment of a person or persons who are not directly concerned in the case 

①法廷

Arbitration of disputes can save court costs. 

Law courts are not required in arbitration.

Shall we submit the disagreement to arbitration?

bonus: extra pay above salary for unusual effort or success

Many companies pay a bonus.

A bonus plan encourages agents to make more effort.

A bonus is like a prize.

claim: in this sense, request for payment for damage or loss

A claim may be placed against the agent if he does not deliver.

Many claims charging inferior service are made. 

①劣った

Claims may be subject to arbitration.

commission: a percentage of the profit received for selling a product

How much will his commission be?

I'd rather work on a commission.

We've already figured your commission.

commission representative: one who sells for a commission

Some salesmen prefer to be commission representatives.

It's often better to be a commission representative.

A commission representative can make a lot of money.

compensation: payment

There are various methods of compensation.

A direct salary is a method of compensation.

Another method of compensation is a commission.

consignment: a method of marketing in which an agent pays the company only if and when the product is sold

There is less risk in selling on consignment.

Products held on consignment may go out of date. 

①流行遅れになる

Consignment is often the only way to sell a product.

customs: inspection of imports by the government; charges on imports

How long will it take to go through customs?

Are these the customs papers?

You won't have much trouble with customs. 

franchise: in this sense, the right to sell a product within a particular area for a stated period of time

He has applied for a franchise.

Do you award more than one franchise in a large city? 

①~を与える

Who holds the franchise for your product?

guarantee: an agreement by the producer to replace the product, repair it, or give back the purchase price if the product proves unsatisfactory within a stipulated period

A customer should always understand the guarantee terms.

If a company does not live up to its guarantee, the customer may make a complaint. 

①(保証の)約束を果たす

Guarantees can be subject to arbitration. 

inventory: amount of a product on hand

How great an inventory does the company require?

It is not easy to know the size of an inventory.

An inventory will vary from time to time.

payment terms: conditions under which payment must be made

Payment terms usually include the period of time within which payment is required.

A sales contract includes payment terms.

Payment terms may be subject to arbitration if they are in dispute.

port of exit: place where exports leave a country

What is the port of exit?

The port of exit is New York .

A port of exit may be an inland city.

straight commission: a payment by commission, with no arrangement for additional payment, such as salary

A straight commission is not satisfactory in some cases. 

The agent has asked for a straight commission.

A good salesman can often make more money on a straight commission.

straight salary: a monthly or weekly payment for work done, with no arrangement for additional payment such as commission

A straight salary is safest for a new agent.

There's less challenge when one works on a straight salary.  

①やりがい

Do you prefer straight salary?

tariff classification: the group in which a product is listed for tariff charges

The tariff classification of a product shows the amount of duty to be collected.

A tariff classification can be changed.

termination of contract: end of a contract on a stipulated date; the act of bringing it to an end before that date

Termination of a contract may result from low sales.

The company may request the termination of a contract.

At its termination the contract was renewed for five years. 

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